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Santa Claus Lane Parade Photos

Santa Claus Lane Parade Photos

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First Santa Claus Float

The first Santa Claus Lane Parade was held in 1928 and consisted of only one actress, Jeanette Loff, and Santa Claus. In an effort to attract shoppers and their families to Hollywood Boulevard during the holiday season, the Hollywood Chamber of Commerce came up with the idea of the parade. The Chamber started out by decorating Hollywood Boulevard with live Christmas trees and other Christmas decorations. Then to add excitement to the event, a live reindeer pulled a sleigh carrying Santa Claus and Jeanette Loff down Hollywood Boulevard. Since the main attraction was Santa Claus, the Chamber appropriately named it the " Santa Claus Lane Parade." Each year, with the help of local businesses and...