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Early Hollywood Blvd.

Hollywood Blvd.

Hollywood Boulevard is one of the best known streets in the world but it was originally known as Prospect Ave..  Prior to 1903, Hollywood was known as the Cahuenga Valley. In 1903, the residents of the Cahuenga Valley voted to incorporate their small community and call it Hollywood.  Six years later, in 1910, the residents voted to allow Hollywood to be annexed to the City of Los Angeles.  The last official act of the Hollywood Board of Trade was to change the name Prospect Ave. to Hollywood Blvd. In the early years, the only commercial buildings were located at two intersections. The first was at Prospect and Cahuenga Avenues and was promoted by Daeida Wilcox, who is credited with renaming the Cahuenga Valley to Hollywood.  She and her husband, Harvey, purchased 160 acres in 1887 at Prospect and Cahuenga Ave. The other commercial area was located at Prospect and Highland Avenues. It was here that the Hollywood Hotel was located.

Movie Studios Arrive 

After the film industry settled in Hollywood, the town experienced explosive growth.  Hollywood Blvd. underwent a change of primarily residential to commercial buildings.  Within a decade and a half, Hollywood Blvd. became one of this country’s most popular shopping streets. 

Hollywood Businesses 

In addition to the many shops were other types of businesses, such as the Café Montmartre, Roosevelt Hotel, and Grauman’s Chinese Theater.

 After WWII and the advent of shopping centers, Hollywood Blvd. experienced a downturn in business.  Today, many of the shops cater to the thousands of tourist who flock to Hollywood.

Photos of Hollywood Blvd. and other subjects are on the website and are available for purchase..

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