Blog


FROM OUR ARCHIVES

RSS Feed

Home

Posts By Category

American Legion Post 43 (2) Articles (1) ASC (1) Barnsdall Park (1) BLACKOUTS (3) Brown Derby Restaurant (10) Charles Chaplin Studio (1) Charles E. Toberman (1) Chinese Theater (13) Ciro's Nightclub (3) Cirque du Soleil (1) Cocoanut Grove (1) Coconut Grove (7) Crossroads of the World (1) Earl Carroll Theater (2) Ernest Torrence (1) Farmers Market (2) Garden of Allah (1) Garden of Allah Hotel Photos (9) Gay Pride Parade (1) Gilmore Stadium (1) Grauman's Chinese Theater (2) Grauman's Egyptian Theater (2) Griffith Observatory (3) Hancock Park & Windsor Square (1) Hand and Footprint ceremonies (2) Hollywood (8) Hollywood Airfields (3) Hollywood Athletic Club (1) Hollywood Blvd. (11) Hollywood Bowl (10) Hollywood Canteen (41) Hollywood Canteen Book (2) Hollywood Fire Dept. (1) Hollywood Guild and Canteen (3) Hollywood Historic Places (1) Hollywood History (4) Hollywood Hotels (3) Hollywood Images (17) Hollywood Legion Stadium (2) Hollywood Nightclubs (4) Hollywood Oil (1) Hollywood Palladium (6) Hollywood Photographs (8) Hollywood Photos (33) Hollywood Pictures (16) Hollywood Police Dept. (1) Hollywood Radio (1) Hollywood Real Estate Developments (1) Hollywood Restaurants (6) Hollywood School For Girls (2) Hollywood Sign (32) Hollywood Sign History (6) Hollywood Stars Baseball Team (3) Hollywood Studio Club (3) Hollywood Television (1) Hollywood Theaters (4) Hollywood Walk of Fame (42) Hollywoodland (2) Hollywood's Anniversary (1) Ken Murray's Blackouts (1) Larchmont Village (1) Laurel Canyon (6) Magic Castle (1) Millennium Hollywood (1) Mocambo Nightclub (2) Moulin Rouge (1) Movie Making (6) Movie Palaces (1) Movie Premieres (1) Movie Studios (20) New Photographs (1) Outpost Estates (1) Pan Pacific Auditorium (2) Pantages Theater (2) Parades (2) Paramount Studio (1) Paul DeLongpre (3) Pilgrimage Play (3) Pinterest (1) Poverty Row & Gower Gulch (2) Radio and Television (2) Republic Studios (1) Restaurants/Nightclubs (7) Runyon Canyon (2) Santa Claus Lane Parade (3) Santa Claus Lane Parade Photos (1) Schwab's Pharmacy (9) Sid Grauman (1) Sunset Blvd. (5) The Hollywood Canteen Book (1) Valentino (1) VJ Day (2) Walk of Fame (20) Wallich's Music City (2) Whitley Heights (1) William & Kate (1) Yamashiro Hollywood (1)

Posts By Month

Hollywood Sign Images

   ** Click Here To View Photos **

LARGEST ADVERTISING SIGN

The Hollywoodland sign was first erected in 1923 and originally read 'HOLLYWOODLAND'. Its purpose was to advertise the name of a new housing development in the hills above the Hollywood district of Los Angeles. H.J. Whitley had already used a sign to advertise his development Whitley Heights, which was located between Highland Avenue and Vine Avenue. He suggested to his friend Harry Chandler, the owner of the Los Angeles Times newspaper, that the land syndicate in which he was involved make a similar sign to advertise their land. Real estate developers Woodruff and Shoults called their development 'Hollywoodland' and advertised it as a 'superb environment without excessive cost on the Hollywood side of the hills'. (An unrelated film named Hollywoodland was made in 2006.
They contracted the Crescent Sign Company to erect thirteen letters on the hillside, each facing south. The sign company owner, Thomas Fisk Goff (1890-1984) designed the sign. Each letter of the sign was 30 feet wide and 50-feet high, and was studded with some 4000 light bulbs (The lighting of the sign was discontinued in the late 1920s). The sign was officially dedicated on July 13, 1923. It was not intended to be permanent. In September 1932, Broadway actress Peg Entwistle, a resident of Beachwood Canyon, committed suicide by jumping to her death from the letter H.

HOLLYWOODLAND TO HOLLYWOOD

By the late 1940s, the sign was almost twenty years old and in terrible disrepair. In 1949 the Hollywood Chamber of Commerce began a contract with the City of Los Angeles Parks Department to repair and rebuild the sign. The contract stipulated that 'LAND' be removed to spell 'Hollywood' and reflect the district, not the 'Hollywoodland' housing development. The Parks Department dictated that all subsequent illumination would be at the cost of the Chamber, so the Chamber opted not to replace the light bulbs. The 1949 effort gave it new life, but the sign's unprotected wood and sheet metal structure continued to deteriorate. Finally, in the late 1970s, the sign was almost completely deteriorated.  

SAVE THE HOLLYWOOD SIGN

In 1978, in large part because of the public campaign to restore the landmark, the Chamber set out to replace the intensely deteriorated sign with a more permanent structure. Nine donors gave $27,700 each (totaling $249,300) to sponsor replacement letters made of steel, guaranteed to last for many years. Among those who made donations of $27,700 was singer Alice Cooper and Playboy publisher, Hugh Hefner.The new letters were 45 feet  tall and ranged from 31 to 39 feet wide. The new version of the sign was unveiled on Hollywood's 75th anniversary, November 14, 1978, before a live television audience of 60 million people. 

PURCHASING HOLLYWOOD SIGN IMAGES

The largest collection of both Hollywoodland sign images and Hollywood sign images is hollywoodphotographs.com.  With scores of images, the collection is available to anyone with a computer.  All the Hollywood sign images are available for sale.  Simply, log onto hollywoodphotographs.com and look through the images under the Hollywood Sign category.

Post a Comment