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Moulin Rouge Hollywood

       ** Click Here To View Photos **

Frank Sennes took over former Earl Carroll Theater in 1953, and it became the center of night life gaiety in Hollywood. An extensive remodeling campaign was undertaken which included expanding the seating capacity to 1250, making it the largest theater-restaurant in the world.
After months of construction, booking the various acts, hiring the dances, designing and making the costumes, and developing a production, Frank Sennes' Moulin Rouge opened its doors on the 25th of December, 1953.
From the beginning, Sennes was dedicated to the policy of providing the finest stage entertainment available. During the seven years of its illustrious existence, the Moulin Rouge presented countless outstanding personalities such as Peggy Lee, Ella Fitzgerald, Billy Daniels, Dean Martin, Dennis Day, the Mills Brothers, Anna Marie Alberghitti, Frankie Laine, Johnny Ray, and Mister Showman himself, Liberace.  In addition to the star headliners, the show assembled more than 100 beautiful singers and dancers who paraded around the large stage in costumes costing in excess of $75,000.
The success which the Moulin Rouge experienced was due, in part, to what Sennes called the 'package deal.' For just $5.50, the customer received a complete full course deluxe dinner, danced to a fine orchestra and watched top entertainers perform.
Sundays were devoted to the family matinee, which featured a kiddie circus, complete with clowns, balloons and toys. Beginning in 1955, he daytime show 'Queen For A Day', starring Jack Bailey, was broadcast from the Moulin Rouge.
By the late fifties, Sennes found it moor and more difficult to attract top-name entertainers because of his inability to compete with the high salaries being paid by Las Vegas.  Recognizing the enormous potential and opportunity that Las Vegas had to offer, he closed the Moulin Rouge, in 1960, and began producing shows in the gambling capital of the United States. 

Photogrphs of the Moulin Rouge, in Hollywood, can be seen on  It is the largest collection of photos of Hollywood. All the photographs in the collection are for purchase. In addition to the Moulin Rouge, there are many photographs of the Earl Carroll Theater, which preceded the Moulin Rouge.

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