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Purchase Hollywood Sign Photographs

            ** Click Here To See Photos **

The Hollywood sign is, undoubtedly, the most famous icon Hollywood has to offer.  

Everyone who has seen the sign know that it is HOLLYWOOD.  

It is also one of the most photographed landmarks in Hollywood. However, it didn’t start out that way.  It was erected in 1923 as an advertising sign to market the real estate development, called Hollywoodland, that lay below the sign.  So the original sign read HOLLYWOODLAND.  The fifty foot sign was constructed of long telephone pole type uprights that were sunk into the ground.  All the cross bracing and supports consisted of wooden beams and stranded cable.  The face of the sign consisted of thousands of sheet metal that measure three by four feet.  All the sheet metal was perforated so the wind could pass through.  Photos of the construction and dedication of the Hollywoodland sign can be viewed and purchased on the web site.

The perimeter of the sign was lighted with about 4000 incandescent light bulbs.  Albert Kothe, who worked for the Hollywoodland Development Co. was responsible for replacing the burned out bulbs  So when it was lit at night, it could be seen from miles away.  By 1949, the sign was in terrible disrepair.  The twenty five years of weather and the lack of proper maintenance took its toll on the old sign.  That year, the sign was refurbished which lasted until the 1970s.  

During the 1970s, the sign was altered several times to read such words as HOLLYWEED and  HOLYWOOD. The first alteration was to commemorate the relaxing of the laws regarding marijuana and the second alteration to commemorate the Easter week.

In 1978, the old sign was torn down and a new sign was erected in the same location as the old sign. It was made of the most modern construction materials so it would last for a long time.  The unveiling took place in November 1979. Bruce Torrence took one of the most iconic photos of the unveiling of the sign.  Just as the klieg and laser lights were turned on, Bruce snapped the photo just at the right time.  This photo has appeared in countless books, periodicals and television documentaries.

Please visit the web site to see all the many wonderful Hollywood sign photographs.

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