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See Hollywood Sign Pictures From

         ** Click Here To View Photos **

The largest collection of Hollywood Sign and Hollywoodland Sign picture is on the web site.  The collection was begun by Bruce Torrence in the 1970 with about thirty photographs of old Hollywood.  His Grandfather, Charles E. Toberman, came to Hollywood in 1907 and began developing real estate.  Over the course of the next seventy five years he developed more real estate projects than any other person in Hollywood.  It was his grandfather’s thirty photos that inspired Bruce to begin collecting old photos of Hollywood.  What started out as an attempt to have a small collection of vintage Hollywood photos, grew into an insatiable obsession to build the largest collection of of its kind.  Of the ten thousand photos in the collection, there are over six thousand images on the web site.  Therre are more than ninety subject categories from which to choose, including theaters, hotels, nightclubs, Hollywood Walk of Fame and restaurants.  Some of the most popular photographs in the collection are of the iconic Hollywood Sign.  In about 1980, Bruce purchased about a hundred 8X10 film negatives, of the Hollywoodland sign, from the grandson of the photographer.  The photographer was employed by the Hollywoodland Development Co, who erected the sign in 1923. The sign was merely an advertising gimick to attract people to the Hollywoodland real estate development.

The sign photos, in the collection, begin with the construction of the sign in 1923.  There are pictures of the dedication which show a group of men hiking up a small hilll, just in fron of the sign.  Theres are photographs showing the sign as it was lit up at night, illuminated by over 4000 incandescent light bulbs.  Those bulbs were replaced by Albert Kothe when the bulbs burned out.  There are aerial images of the sign, which also shows the undeveloped San Fernando Valley in the background.  As the sign began showing its weathered condition, in the late 1940s, photographs werre taken that ended up in the collection. There’s also a photograph of Peg Entwhistle who ended her life by jumping off the letter “H” in September 1932.  

When the sign was in such disrepair, the Hollywood Chamber of Commerce spearheaded a movement to repair the sign.  By 1949, the letter “H” blew down, so the last four letters were removed and the sign rebuilt to rread HOLLYWOOD.  Photos of the new sign are among the scored of Hollywood sign photos on the web site.

There are pictures of the sign when it was altered on January 1, 1976, by Danny Findgood, to commemorate the day California’s maarijuana laws were relaxed.  On April 18, 1976, it was again altered to read HOLYWOOD to commemorate Easter.  In 1973, when the sign was undergoing som repairs, someone hung a large canvas photograph of Leon Russell from the letter “D”.

When the sign was finally deem unrepairable, a movement was undertaken to collect money to remove the old sign and replace it with a new one, made of modern materials   There are scores of pictures of trhe demolition of the old sign and the construction of the new one.  When the new sign was about to be shown to the public, on the night of November 11, 1978, Bruce took a photograph the exact second the sign was flooded with an elaborate lazer lighting system.  

The Hollywood sign pictures, on the web site are a photographic chronicle of the Hollywoodland and Hollywood signs.  All photos are available for purchase for either personal or commercial use.

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