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The Naming of Hollywood


The naming of Hollywood is credited to Daeida Wilcox who, with her husband, Harvey, arrived in Los Angeles in 1883.  In 1886, they purchased 120 acres at what, is now, Hollywood Blvd. & Cahuenga Ave.  At that time, the area was known as the cahuenga Valley. That same year, Daeida traveled east and, while on the train, met a lady who spoke of her Chicago home, which she called “Hollywood.”  When Mrs. Wilcox returned home, she prevailed on her husband to name their small farm, Hollywood.  The following year, in 1887, Mr. Wilcox put on the first real estate subdivision in the Cahuenga Valley, which he called Hollywood.


In 1903, the residents of the Cahuenga Valley elected to incorporate their small community and call it Hollywood.  That lasted for seven years.  Because of uncertain municipal facilities and a continued water supply, the residents of Hollywood voted to allow Hollywood to be annexed to the City of Los Angeles. One of the last acts of the Hollywood Board of Trade was to change the name of Prospect Ave. To Hollywood Blvd. Ever since 1910, Hollywood was a district of Los Angeles.

After Mr. Wilcox passed away in 1891, Daeida managed her vast real estate holdings and donated several parcels to religious and community organizations. Most of her focus was in developing the commercial property around the intersection of Prospect Ave (now Hollywood Blvd.) and Cahuenga Ave.  The other commercial area, on Prospect Ave., was down at the intersection of Highland Ave. The Hollywood Hotel was located at this intersection.

Mrs. Wilcox married Philo Beveridge in 1894 and, fom this union, there were four children. She continued, intil her death in 1914, to be one of the most influential people in attracting new residents to Hollywood.


Vintage photographs of Hollywood, Daeida Wilcox and Harvey Wilcox can be seen on the website.



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