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Vintage Hollywood Bowl photos

Vintage Hollywood Bowl Photos and History

By 1951, the Hollywood Bowl was experiencing tremendous financial difficulties. Whatever the reason, the brutal fact remain that attendance of the first week of the 1951 season averaged only 4795 customer per performance – an audience so small that it literally rattled around the enormous Hollywood Bowl. It should be noted that the capacity of the bowl was over 17,000 attendees.

Hollywood Bowl Photo

It was apparent that if something wasn't done quickly the bolt would be forced to close. The Board of Directors of the famous amphitheater porn appointed an executive and reorganization committee headed by Dorothy Buffum Chandler, wife of Norman Chandler, the publisher of the Los Angeles times. Selection of Mrs. Chandler to have this group was one of the greatest decisions of long-range importance to the bowl ever made – – as subsequent events proved.

She immediately instituted a” save the bowl” fundraising campaign which had a goal of $100,000. When the public became aware Google's financial predicaments, this responded favorably with donations. Contributions range from one dollar to thousands, given by individual of all ages and all walks of life, businesses, industrial plants, studios and unions.

Mrs. Chandler appointed and operations committee which was responsible for drawing up program plans. In addition they contracted noted artist and conductors, explain the dire emergency, and solicited their assistance. As a result, 11 conductors and 13 soloist perform without remuneration during the 1951 season.

Hollywood Bowl Shell

New Lower Prices

At the beginning of the season, a newer low rate price structure for tickets was announced general admission, which had been $.95, $1.20 and $1.80, was, in a daring move under the circumstances, reduced to $.65.

With the publicizing power of the mighty Los Angeles times, and the promotional and organization ability of Mrs. Chandler, it was a natural and easy matter to enlist the best talent of editors and columnist throughout the entire area, as well as the hands of radio and television.

Meanwhile, the cost of some cells were contributing dramatically to the bowls come back. A great repertoire of musical masterworks brought the joyous music loving crowds once more – – in attendance figures soared.

New Hollywood Bowl Shell photo

For years, the bolt had been subsidized by the County of Los Angeles. With the guidance and assistance of Mrs. Chandler, the bolt was able to have the counties annual contribution increase from $60,000 in 1951 $220,000 in 1952. After months of determination and hard work, the bolt was operating on financially profitable basis.  at the election of officers from 1952, Mrs. Chandler was elected Executive Vice President, a position which she held until October 1954, at which time she was elected president of the Hollywood bowl.

Hollywood Photographs Website

Hundreds of vintage Hollywood bowl photographs can be found on the hollywoodphotographs.com website, which is the largest collection of Hollywood photos.

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