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Wallach's Music City Photos

Wallich’s Music City Photos & History

The beginning of the Golden age of radio took place when the country was in the throes of the Great Depression during the early 1930s. Sensing that radio was in a growth cycle Glenn Wallichs opened a small shop on Ivar Avenue, just south of Hollywood Boulevard, to sell and service radios for home and automobiles. he called his new store Wallich's Music City, and during the ensuing years, a range of merchandise was widely expanded, in 1940, extension dictated the need for larger quarters.

Music City Photo

New Music City Store

Wallich's Music City moved into a building on the northwest corner of Sunset Boulevard and Vine Street, a location which they have occupied for almost 40 years. Two years later, in 1942, they started selling records and they were the first music store to introduce the self service concept, the first to use record browser racks and the first to set up demonstration room so their customers could listen to the records they plan to purchase. It also had the distinction of being the first record store to seal albums in cellophane and display them in racks. Wallich's Music City was one of the most popular places for teenagers to visit, where they could play a record before buying.

By the mid-1960s, the area around Hollywood and Vine had become a place to cruise and an even more popular zone for music lovers. The Lawrence Welk show was filmed and the teenage fair was held around the corner at the Hollywood Palladium. Wallich's Music City hours, staying open until 2 AM. The store was so cool, in fact, Frank Zappa working there part-time in 1965. The store sold all types of sterios, radios and televisions.

Music City Photographs

Capitol Records Is Formed

During the same year Glenn Wallich joining Johnny Mercer and Buddy de Silva, to form Capital Records Company. This new business required most of Wallich’s time, so in 1949, the sole controlling interest in music city to his brother Clyde, who renamed it Clyde Wallich's Music City.

Years later, the merchandise was expanded to include sheet music, musical instruments, pianos, organize and photographs, thus making it one of the largest and most complete music stores in the world. 

Despite Its following, Wallace music city lost business as record chains like licorice pizza, music plus and the warehouse music and movies popped up and then multiplied in Los Angeles suburb malls. Wallace music city closed in 1978 and the building was raised.

Photograph of Wallach's Music City

Vintage Wallich's Music City Photographs

The finest photographs of Wallich’s Music City is on the hollywoodphotographs.com website.

 

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